Our Support Team

John S. Kerr, CLU, ChFC

John is the Managing Principal of Bay Financial Associates,LLC and President of Bay Financial Advisors, Inc. a Registered Investment Advisor.

When clients need advice about their financial situation, John draws on more than 30 years of practical experience. He also works to put himself in his clients' shoes,"I try very hard to explain things in understandable terms and to see things from my client's point of view. I want the advice my clients receive to be consistent with advice I would want to receive if I were the client."

John joined Bay Financial Associates in 1983. He is a past President of the Boston General Agents and Managers Association and has served on the Boards of the Boston Association of Financial Service Professionals and the Boston Chapter of the National Association of Insurance and Financial Advisors. He is currently an active member of the Association for Advanced Life Underwriting serving on the Membership Committee.

He is a Registered Principal with LPL Financial holding his FINRA Series 07, 24, 51 and 63 registrations. He is also one of a small number of individuals qualified as a Licensed Insurance Advisor in the Commonwealth of Massachusetts and has served as an expert witness in insurance related disputes.

John is a Trustee of Wilkes University where he serves on the Endowment and Finance Committees.He enjoys golf, skiing and traveling. He and his wife, Renate, have two children.

John J. McCarthy, III, CLU, CFP®
Director of Wealth Management Services
trusted advice ~ exceptional service

Jack oversees Bay Financial Associates, LLC's focus on serving high net worth individuals and their families by designing and implementing wealth management plans that help accumulate, protect and transfer wealth.

His consultative process aligns strategies with personalized goals using the following steps:

  • Analyze goals and objectives
  • Formulate a written plan and investment policy
  • Establish an appropriate investment allocation strategy
  • Introduce and implement suitable insurance and investments
  • Monitor on an ongoing basis, making changes as necessary

He is a second-generation financial advisor with over twenty years of experience consulting executives, small business owners and high net worth individuals. He is a graduate of Babson College with a Bachelor of Science degree in Business Administration. He is a CERTIFIED FINANCIAL PLANNER™ professional, and has earned the Charrtered Life Underwriter (CLU) professional designation.

Thomas P. Loonie, CPA, MSFP

Tom Loonie specializes in providing Financial Planning Analysis and Wealth Management Solutions to clients from all walks of life.

He is a graduate of Stonehill College, where he earned an undergraduate degree in Accounting. Upon graduation in 1995 he went to work for the Commercial Audit Division of Arthur Andersen, specializing in audits of mutual funds and publicly traded companies. In 1999, he earned his Certified Public Accountant License. From there, he went to the Internal Audit Division of Fidelity Investments. During that time, he attended Bentley College part-time, earning a Masters in Financial Planning.

He is a member of the American Institute of Certified Public Accountants, the Massachusetts Society of Public Accountants, and the Financial Planning Association. He is a registered representative offering securities and investment advisory services through LPL Financial, Member FINRA/SIPC.

Joseph Donovan JD, LL.M

Joseph Donovan has recently joined Bay Financial Associates, LLC. He has spent his career implementing wealth transfer, charitable and business succession planning solutions for high net worth and ultra-high net worth families. Joe is a graduate of Boston College, received his JD from Case Western University Law School and his LL.M (Masters of Tax Laws) from Boston University School of Law with studies at New York University School of Law . He is a member of the American Bar Association’s trust and estate section and a member of the Boston Estate Planning Council. He is also a board member and chairman of the Italian Home for Children's Planned Giving Committee and an incorporator for the Rowell Foster Children Fund, Inc.

Joe’s experience includes practicing with a Big Four accounting firm, a law firm, and managing a legal team at a major insurance company. His legal, accounting and insurance industry experiences make Joe a recognized expert in the sophisticated use and design of life insurance products. He has a unique ability to connect with a client’s advisory team. His team approach helps coordinate the planning process with our clients’ CPAs, attorneys, family and other trusted advisors.

He is also able to explain complicated estate, business, and tax planning concepts in understandable terms. Joe is a frequent speaker and writes on estate, business, and retirement planning issues. He has spoken at the national meeting of the Society of Financial Service Professionals (SFSP), regional estate and tax bar associations, and the national conferences of largest broker dealers in the country. Joe was a member of Boston College's hockey team that reached the Final Four. He's married with two sons and a daughter. Joe is active in his community and enjoys coaching, playing golf, and skiing.